How to Write a Media Services Proposal (Photography, Audio, Video, Multimedia)

If you’re in a media service business like photography or creating video production or sound recordings, then you are always looking for new clients. Most contracts in these businesses are of short duration, so you need to line up as many contracts and clients as you can. The best way to do that is to master the art of writing a business proposal.

You probably don’t consider yourself a writer, but creating a proposal is not difficult once you understand the basic structure and ingredients that all winning proposals need. You already know the services and the quality you have to offer, and you probably have a good idea of what most clients want, so you have all the basic information you’ll need. And after you have written one proposal, you’ll find that you can use a lot of the same information in every proposal from now on.

Let’s focus on structure, and you’ll see how easy writing a proposal can be. All service proposals have a standard structure: introduction, client-focused section, services-focused section, and then finally, a section focused on you or your organization.

The introduction part is very simple. The first thing you need in a proposal package is a Cover Letter that explains who you are, why you’re sending this proposal, and what you want the reader to do after considering your proposal. Naturally the Cover Letter should contain all your contact information, too, so the client can easily phone or email you with a response. A Cover Letter isn’t always part of the proposal, but should introduce your proposal when appropriate.

At the top of the proposal itself is a Title Page, which is exactly what it sounds like–just clearly label your proposal. Examples might be “Photography Proposal for Birchfield Wedding” or “Recording Services for QRX Band” or “Proposed Audio Book Recording of The Only Witness.”

If your proposal is only a few pages long, that’s it for the introduction. If your proposal is complex, you might need a Table of Contents and a Client Summary page next–that’s a short summary of the most important points you want to make in your proposal, and such a page is generally only needed when there are executives who must approve your proposal but may not have time to read the entire package.

It’s important not to start off with a sales pitch that’s all about you. Save that for the last part of the proposal. Successful proposals are customized to the potential client. They are more about satisfying the client than about bragging about the service provider.

So, after the introduction comes the client-centered section. In the client-centered section, you prove that you understand your potential clients and their needs and concerns. Put yourself in your potential clients’ shoes. At a minimum, this section should have a Needs page that spells out what the clients have already asked for or are likely to ask for. For example, a photographer proposing a shoot for a sports magazine might list events that the client wants covered and an approximate number of shots per location or event, or a recording studio might list the number of recordings and the final formats that the client has asked for. In some cases, you might know more about what is needed than a new client, so be as specific as possible. This section might include a Requirements or Specifications page to spell out technical details, and topic pages like Budget or Limitations or Schedule that mention any concerns of the clients or restrictions on the project.

After you have described what the client wants or needs as well as any restrictions, it’s time to explain how you propose to fulfill those needs. Describe your services in detail. The pages in this section will vary according to your particular business and the project. Be as specific as possible about what you will do, when, and how much it will cost. You’ll probably want a Services page and a Cost Summary page, and maybe Options or Packages, Venue, Schedule, and Equipment or other topics that explain everything you have to offer. If you offer a Guarantee of satisfaction or a Warranty on a product you deliver, include that in this services-focused section, too.

In the final proposal section, it’s your turn to brag about yourself. Explain why you are the best choice for the project. You might include pages like About Us, Clients Served, Projects, Awards, Certifications, Testimonials–in short, anything that shows that you are an expert in your field and can be trusted to deliver on your promises.

That’s it–you’re done creating a draft of your proposal. Now, be sure to proofread every page to make sure there are no grammatical or spelling mistakes, and make sure every page looks good, too. If possible, enlist a person who is not familiar with your proposal to do the final check; it’s too easy to overlook mistakes and omissions in your own work. You want the proposal to represent you at your professional best. After every page is perfect, print it and mail or hand-deliver it, or package it in a PDF to attach to email, whichever method is most likely to impress your potential client.

Want to get a jump start and speed up the proposal writing process? Consider using a proposal kit of pre-designed documents, which are designed for writing all sorts of business documents. A good proposal kit will come with hundreds of templates to cover any topic you might want to include. Pre-designed kit templates will also contain instructions and examples to guide you, so you’ll never feel clueless about what to put on a page. The best proposal kits will also provide many detailed sample proposals you can use as guides when writing your own proposal.

Glamour Photography – What Is Glamour Photography and How to Find the Best Service?

Glamour photography is a specialized field of photography. A glamour photographer specializes in photographing female subjects so that they come across as being sexually alluring. This is why some of the best glamour photography is often of female subjects who are semi-nude, which almost stops short of sexually arousing the viewer. So in essence it stops short of crossing the border into pornographic content. While there are many who specialize in glamour photography in Perth, few have the portfolio which highlights their years of experience in this field.

Glamour photography is the art of capturing a subject in a still position and highlighting the best features of her physique. In most cases the subject is a professional model and the photographs are to be used commercially i.e. calendars, magazines, pinups etc. However, there are instances where amateur subjects are used and the photos are intended for private or personal use.

In order to capture the best photographs a combination of lighting, cosmetics, and computer aided photo editing is required. This means that the glamour photographer needs to work with a team of professionals. These professionals will ideally have years of industry experience and the knack to turn every photo captured into a masterpiece.

View a photographer’s portfolio

If you want to find the best glamour photography you should start with the photographer’s portfolio. If you are hiring a photographer for a commercial photo shoot pay special attention to other commercial photo shoots done in the past. If there is a specific product or service you intend to sell via these photos then short list your prospects by eliminating ones that have not done photo shoots for similar products and services.

Industry Experience

Does the glamour photography service you are considering actually have years of industry experience? Does the service come highly recommended from others in your industry? These are all factors you need to take into account. Ideally, you should choose someone who is a well known name in the industry. The company should also be willing to work within your specified guidelines i.e. model types, lighting, etc. It is only once these are confirmed that you should move on to get a quote from the company.

Quotes and pricing

When you hire a glamour photography expert often times you’re hiring a team. A team which at the very least will consist of a makeup artist, a photographer and a visual design expert / Photoshop expert. The quotes you get will obviously be for the service you require as a whole, so keeping this in mind try to get a few competition quotes then compare the prices you are being quoted to the service’s experience and portfolio. This will help you find a rightly priced professional service.

A Picture Can Say a Hundred Words, Yet the Wedding Photography Prices Can Cost Thousands

A wedding is a fabulous celebration of two souls and families coming together. There will be several moments on this momentous day that you will want to freeze in your mind. The best of photographs can be taken with the help of the wedding photographer. For price quotes call them way before big event. This will enable you to get the best of photographs at the least cost involved.

If you are going to have a professional wedding planner doing all the planning for you, then they will certainly be able to negotiate a good enough deal for the wedding photography packages. They are the ones who know the photographers and will be able to anchor you one swell deal for sure. Also, they would have developed a good relationship with the photographer so what you will get is certainly a saving on the photography and good enough pictures.

The wedding photography quotes can also come to you in the form of special packages that the photographer offers. There are several couples who are willing to pay a substantial amount to have these moments etched in time. The wedding photographers quotes will allow you to be able to select the right photographer based on the price, the professionalism and the word of mouth publicity. Most photography prices for weddings range from budget to intermediate range to upscale. The highest could be anywhere from $5000 to $10,000. But every penny that you spend on the wedding photographs is going to be worthwhile for certain.

The Most Important Tool In Your Photography Arsenal – The Ability to ‘Fill The Frame’

Something that I’ve been collecting over the years is a document filled with my favorite photography quotes. This document contains quotes from all the masters such as Angel Adams, Helmut Newton, and even modern contemporary photographers such as Annie Leibowitz. The one that I was looking at today comes from photography instructor Rick Sammon, and it really hit a chord with what I’ve been doing lately. The quote is “the name of the game is to fill the frame.”

So what does this mean? Well, have you ever been walking down the beach and seen a beautiful seashell? Sure you’re surrounded by ocean and sand, but in that moment all you see is a beautiful seashell. Your mind fixes its gaze, and only begins to focus on the detail in that shell. This is how, as photographers, we should use our tools to draw the viewer’s eye, emotions, and perception. As a photographer, we should use this concept to get close and fill the frame.

Being up close and personal to a subject brings the viewer in. This technique allows us to lean forward and examine all the small details that make up the wondrous object before us. Filling the frame offers a sense of completeness, clarity, inclusion, and comfort. We essentially “dive in,” and experience the true essence of what the subject has to offer.

This theory of “to fill the frame” can be applied to any and all forms of photography that you run into. Landscape, macro, portrait, architecture, product, wedding, lifestyle… You should always “fill the frame.”

Why…because in today’s world, there is no use for extraneous material. There’s no need for clutter. We must be taken to the exact point of interest that you as a photographer are trying to show, and include nothing else.

This theory of course, is not a “hard and fast law.” It is only a theory… Another tool in your arsenal in order to most efficiently and effectively broadcast your message.

An example of this would be photographing a lone bird on a telephone pole. What emotions are you trying to show? If it’s aloneness, and you want the viewer to feel a sense that the bird is the only thing in its environment… Do you think you should “fill the frame?” Probably not. You would most likely want to frame the bird with lots of open space around it to evoke this emotion. So of course, use your best judgment.

I hope the theory of “filling the frame” is helpful in your pursuit and journey of opening your mind and sharing your imagery with the world. Take it, move forward and enjoy.

Lucas Martling is the founder of ThePhotoFormula.com. he teaches photographers how to maximize their efforts in photography, post-processing, social media, and running a successful photography business. His latest program titled “The Photography Social Media Formula” is in it’s final stages for release.